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1. Hands on Online Marketing Workshop (bring your laptop and learn the step by step to sell online)
The course content includes 8 modules in a total of 32 hours (face-to-face), and 2 exams, (to be completed within 2 hours each), 4 hours in total, with 2 months of online coaching with 8 weekly assignments to be completed within 2 months (total 36 hours).
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1. Overview of Internet Marketing Product Research and Creation
- Ways to sell products, services, and digital information
- How to find hot-selling products
- How to make money with online affiliate program
- The secret of creating bestselling e-books
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5. Search Engine Marketing Strategies
- Popular search engines
- How to get top rankings in search engines and directories
- SEO (search engine optimization) guide for non-technical entrepreneurs
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2. Website contents: Copywriting and Conversion Strategies
- Tips for writing webpage contents
- Use sales psychology to increase sales
- How to use tools for A/B testing
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6. Email marketing and affiliate marketing strategies
- Tools and techniques for creating email lists
- How to create high response email marketing
- Use viral marketing to increase sales
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3. Raising Funds with Internet business plan
- Business plan components
- Create business plan template
- How to deal with investors
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7. Public Relations Marketing Strategies
- Tips for getting free media coverage
- How to write effective press releases to get free media coverage
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4. Set up eCommerce website with online store software
- Build a website with e1Net web builder
- How to upload images
- How to set up SEO friendly website
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8. Multiple sources of income and website automation tools
- Additional sources of income for your website
- Tools to automate your online business
- Online payment options
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2. One-to-one online marketing coaching
Top internet marketing coach provides private online consultation & coaching for your website business
- Weekly action plan to launch and promote your online business
- Private customized 1-to-1 online coaching for your ecommerce business questions
3. Members area online learning system
Provide exclusive online support tools to enable students to learn at home, including:
- Q&A Online Support System
- Online Course materials and website tutorial links
Teaching Methods
This course include face-to-face hands-on workshop and online learning, members online coaching area to submit weekly homeworks and get private 1-to-1 online coaching. CEF HK course is conducted in Chinese (Cantonese), with bi-lingual internet marketing course materials.
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